Today, in a technologically advanced world, the Internet is seen as a powerful and cost-effective medium by advertisers seeking to leverage it for branding their products and services and eventually to boost their sales. Among the available options of online advertising, CPA – cost per action stands out. In fact, today, CPA advertising has emerged as an effective and better option among other highly competitive and often expensive means of ads available on the Internet. For instance, cost -per-click (CPC) ad is very popular, but it can become costlier for clients with limited budgets. Then there is the option of cost-per-impression, known as the CPM model. This refers to advertising, calculated on the basis the number of impressions received.CPA Advertising
However, CPA advertising is focused on ensuring that you will not pay unless you make an online deal or sale. Cost Per Action advertising works even better if the action referred to is registration or subscription to your website. For instance, if you are expecting to get leads for your mailing list to sell products or services, CPA ad could be very effective. Since you pay for only specified action, your ad campaign can run longer and accordingly have more lasting visibility four your company, products or services. Cost Per Action advertising is also undertaken when an existing ad campaign becomes ineffective or its budget is limited. No wonder in the present post-recession times, advertisers are striving to improve their profit margins by using online platforms and options.
Having realized that Cost Per Action is the best option of online advertising, what you have to do is to approach a CPA agency or a website that offers CPA facility, indicating clearly what actions you expect your ad campaign to generate for which you will be paying it. Once you place the ad, the actions it generates have options, such as pay-per-click, pay by sale or pay by subscription or registration. You can run your ad campaign until you reach your target of action-related results within your time-frame and budget.
CPA advertising can be very effective as a precursor for a large campaign, a device for assessing its pros and cons before taking a plunge and determining if other options such as cost-per-click (CPC), cost- per-impression (CPM), etc. could be employed for obtaining better results.
Overall, CPA is considered the best option for the advertisers as the actions identified in an agreement are generally linked to either sales/subscriptions or deals. However, there is a risk in the Cost Per Action option as publisher’s commissions are linked to good conversion efforts involving creative inputs from the advertiser’s websites. Incentives offered by the sites need to be mentioned in this regard as effective means. The advertiser determines the quantum of reward to make the concerned Cost Per Action advertising the best possible and most profitable online option of the day
There is also a wide range of CPA offers available through networks of affiliates. Cost Per Action marketing managers work and communicate with their affiliate counterparts of the network on measures to raise the bar on performances resulting in higher conversions and at the end of the day more money for the advertiser.
